Tech - Evolution of Google Search
In my previous article , I compared the evolution of google and bing. Now, google seems to be going deeper into it's knowledge graph. The changes are becoming apparent for multi-word searches where a context can be derived. Try searching for 'daniel day lewis movies', 'tolkien books', 'murugan idli shop in chennai', 'london theatres'. The search results are completely transformed. I have to admit, I personally like the results. The results have a bit more coherence and context, not just a list of links to sites. Search results from google.com on 27-November-12. Click image to zoom. As with everything, there are both pros and cons to the knowledge graph. Pros: Use curated content in the knowledge graph to offset the current lack of integration with popular social networking sites like twitter and facebook. Mitigate the risk of content moving behind paywalls (example - news) or state intervention (as being proposed in France, Ge...